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Introducing a New Kind of Fitness Nutrition Brand, one who believes in Real People doing Great Things.

A Fitness Nutrition Brand Who Believes in Real People doing Great Things.

Protein for Every Body

Buying protein isn’t rocket science, but it can be difficult to sort through all of the information out there and make an informed, confident decision. Everyone has different protein needs and unique goals, so we don’t believe in one-size fits-all solutions. Our approach is to offer a wide variety of protein products along with accurate, objective information to help you make the right choice for you.

The Power of Protein

During exercise, muscle tissue is broken down. It is rebuilt afterward with rest and nutritional support from foods like protein. The general recommendation for active adults is about half a gram of protein per pound of body weight per day.

lbs
G of Protein X lbs =
G of Protein per Day

For perspective, a 4-ounce chicken breast contains around 32 grams of protein and one extra large egg has around 7 grams.

When to Take Protein

Consuming protein before endurance training, like running or cycling, can help spare muscle tissue from excessive breakdown. Muscle is actually broken down during exercise and can be built back stronger during the recovery phase.

Muscle tissue is broken down during exercise and is built back with rest and, in part, with assistance from the amino acids found in protein. Consuming protein within an hour of exercise can help spark the recovery process.

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At Being Better

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